FOOTLAB is a Lower Silesian foot diagnostics laboratory with offices in Wrocław and Lubin, and until we began our collaboration it had no online presence apart from its own website.
Social media
From the very start of our cooperation, the creators of the concept emphasised their awareness of — and willingness to be present on — social media. Together, by getting to know their goals, assumptions, existing client base and potential audience, we agreed that starting regular communication on the profile, supported by paid activity, would be a good idea. As with our other clients, we created a communication plan along with a publication schedule, which we have been steadily putting into practice online.
Blog
As mentioned, FOOTLAB is a foot diagnostics laboratory specialising in highly specialist services that, as it turned out, are not entirely clear at first glance to people visiting the centre's website. We proposed a series of blog posts that explain, in a way an average patient can easily understand, how FOOTLAB's services can improve their everyday comfort.