PL / EN / DE
← All projects
Case study · Mayza Handpan

The global presence of the Mayza Handpan brand

Client
Mayza Handpan
Collaboration
2023
Scope
Website (PL/ENG)SEO CopywritingContent Production
The global presence of the Mayza Handpan brand

Mayza Handpan is a Polish workshop run by Karol Wilmański, hand-crafting handpan instruments. Our task was to translate craftsmanship and passion into the language of a premium brand and to build a sales platform (PL/ENG) that presents the instruments as luxury products and sells them effectively to musicians all over the world.

01 · CHALLENGE

Translating craftsmanship into the language of a premium brand

Mayza Handpan is a brand built on craftsmanship and the passion of its creator, Karol Wilmański. The challenge was to create a professional sales platform that:

  • Unifies the brand imageconsistent colours, fonts and information hierarchy.
  • Presents the instruments as luxury productsfor musicians all over the world.
  • Simplifies the user journeyfrom the first visit to contact and ordering an instrument.
Mayza Handpan – the handpan brand's website presenting the instruments as a premium product
Mayza Handpan – the „Music” section with a film library showcasing the sound of the handpan instruments
02 · STRATEGY

An audiovisual experience and education

In the niche instrument market, trust and the ability to check the product remotely are crucial. We based our work on three pillars:

  • The „Music” section (film library): a space where the customer can hear the sound of specific models, removing the barrier to buying online.
  • Transparency and knowledge (FAQ): an extensive question-and-answer section – from how to buy to instrument servicing – positioning the creator as an expert.
  • Global availability: a full English version (ENG), enabling effective sales beyond the country's borders.
Mayza Handpan – a video presenting the sound of a hand-crafted handpan
03 · EXECUTION

Content production and website implementation

We delivered the full scope of production and technical work:

  • Brand photo session: we prepared the specification and carried out a photo shoot showing Karol at work, workshop details and instruments in use. The photographs became the foundation of the website's and social media's aesthetics.
  • Website development: we designed the site visually and functionally, ensuring smooth performance on every device (desktop / tablet / mobile).
  • SEO & Copywriting: we prepared bilingual content, including precise alt texts for the graphics, which genuinely supports the brand's ranking on Google.
  • SLA standards: we provided the client with full post-implementation support.
Mayza Handpan – the complete layout of the bilingual sales website for handpan instruments
Mayza Handpan – brand photo session: workshop details and hand-crafted instruments
04 · RESULTS

A new standard of online presence

  • A consistent identitythe brand gained a professional visual setting that corresponds to the high quality of the instruments on offer.
  • Effective expansionthanks to the English version and SEO optimisation, the workshop became visible to international audiences.
  • Optimised salesorganising the structure (categories: product, accessories, servicing) made navigation and contact with the creator easier for customers.
05 · CONCLUSIONS

Design that sounds

The Mayza Handpan case study shows that, for premium and hand-crafted products, a website has to be more than a catalogue – it has to be an experience. Combining a professional photo session with a library of sounds allowed us to create a platform that builds trust and sells passion globally.

Mayza Handpan – a responsive website on mobile devices and the brand's consistent identity
Next projectFAIR PACKAGINGExpansion into foreign marketsRead the case study →
Your project

Want similar results for your brand?

More projects
AZ BUDOWNICTWO
How does a website sell real estate?
Website, Development, Technical Integrations, SEO
FAIR PACKAGING
Expansion into foreign markets
Landing Page, Multilingual (PL/DE), SEO/Copywriting
FUNDACJA KLEMENTYNA
Non-profit organization supporting seniors
Social Media, Performance, UX/UI Design, Development, Technical integrations, Video
Polkowice Municipal Office
End-to-end organization and promotion of Startup Weekend Polkowice
Branding, Video, Social Media, Event Organization, Performance