Baumeister Stein GmbH is a Swiss renovation and construction company with more than twenty years of experience. For BMS we designed a complete visual identity system – from a new logo and fleet branding to social media templates.
On the Swiss market, trust is built slowly, and premium investors base their decisions on hard evidence of professionalism.
We built our strategy on the Big Idea “Precision carved in stone”, a nod to a Swiss saying. The branding was to become a visual promise of excellence in which every detail matters.
Key pillars of the identity:
We built a system ready to scale across every communication channel.
We designed a strong, geometric mark that combines modernity with the craftsmanship of the industry. The logo was prepared in horizontal, colour and black-and-white versions for full versatility.
We chose the modern Lexend typeface (Regular, Bold and Black), which communicates stability. The palette is based on elegant black and white with a dynamic red accent (RGB: 229, 35, 35), a reference to the vehicle fleet and the Swiss national colours.
Company vehicles became a key advertising medium. We developed a complete vehicle livery that ensures recognition on Swiss streets.
We designed minimalist business cards and a professional email signature, ensuring consistency at every client touchpoint.
We made sure the new visual identity of Baumeister Stein GmbH carried over seamlessly into the digital world, creating a consistent ecosystem. Alongside the branding, we developed a comprehensive social media communication plan to position the company as a specialist on the Swiss construction market.
The new visual identity immediately raised the brand's prestige in the eyes of current and prospective clients.
The Baumeister Stein GmbH case study proves that on the demanding construction market, branding is not an add-on but the foundation for scaling a business.
