Storytelling in the interior design industry
The KODO brand needed a tool that would present the process of working with an architect in an accessible and engaging way. The challenge was to create a video spot that, on one hand, makes viewers aware of the chaos of doing renovations on their own, and on the other, presents the calm and professionalism guaranteed by a turnkey service. The goal was to diversify content on social media and build a modern brand image.
Instead of a standard product presentation, we focused on a strong emotional contrast that builds a connection with the viewer:
✔️ Barrier analysis: We identified the most common client concerns: lack of time and the stress of renovation logistics.
✔️ Creative script: We developed a "two worlds" concept. We exaggerated the difficult reality of renovation and contrasted it with the orderly processes of 6 steps with KODO professionals.
✔️ Format fit: The material was designed to grab attention with dynamic editing, ideal for ad formats.
As an agency, we were responsible for the entire production process (Content Production):
✔️ Pre-production: Preparing a detailed storyboard, choosing the locations, and precisely organizing the set design (including controlled mess on set).
✔️ Shoot: The Brandkick team handled the production. We focused on a high level of frame aesthetics, in line with the premium segment of the KODO brand.
✔️ Post-production: Editing and sound design, giving the whole piece a professional, broadcast-quality character.
The video project delivered measurable image benefits:
✔️ Content diversification: Introducing high-quality video raised the appeal of the client's social channels.
✔️ Customer education: The spot clearly explained the benefits of the "6 steps" model, removing barriers to entry.
✔️ Multi-channel use: The finished material became a permanent element of the marketing strategy on the homepage and in advertising campaigns.
The KODO project confirmed that in the interior design industry, video storytelling is the most effective way to build authority. Translating a complex service into a simple, emotion-based message allowed the brand to effectively reach people seeking professional support, eliminating their fears around the renovation process.