Case study · KODO

Storytelling in the interior design industry

Client: KODO
Collaboration: 2020
Scope: promotional video: scriptstoryboardon-set organizationand post-production

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01 · CHALLENGE

Visualizing the "turnkey" competitive advantage

The KODO brand needed a tool that would present the process of working with an architect in an accessible and engaging way. The challenge was to create a video spot that, on one hand, makes viewers aware of the chaos of doing renovations on their own, and on the other, presents the calm and professionalism guaranteed by a turnkey service. The goal was to diversify content on social media and build a modern brand image.

Storytelling oparty na kontraście w spocie KODO – strategia Problem-Solution

02 · STRATEGY

Storytelling based on contrast (Problem-Solution)

Instead of a standard product presentation, we focused on a strong emotional contrast that builds a connection with the viewer:

Barrier analysis: We identified the most common client concerns: lack of time and the stress of renovation logistics.
Creative script: We developed a "two worlds" concept. We exaggerated the difficult reality of renovation and contrasted it with the orderly processes of 6 steps with KODO professionals.
Format fit: The material was designed to grab attention with dynamic editing, ideal for ad formats.

Produkcja wideo KODO od A do Z – pre-produkcja, plan zdjęciowy i postprodukcja

03 · EXECUTION

Video production from A to Z

As an agency, we were responsible for the entire production process (Content Production):

Pre-production: Preparing a detailed storyboard, choosing the locations, and precisely organizing the set design (including controlled mess on set).
Shoot: The Brandkick team handled the production. We focused on a high level of frame aesthetics, in line with the premium segment of the KODO brand.
Post-production: Editing and sound design, giving the whole piece a professional, broadcast-quality character.

From the project

04 · RESULTS

Strengthening the digital presence

The video project delivered measurable image benefits:

Content diversification: Introducing high-quality video raised the appeal of the client's social channels.
Customer education: The spot clearly explained the benefits of the "6 steps" model, removing barriers to entry.
Multi-channel use: The finished material became a permanent element of the marketing strategy on the homepage and in advertising campaigns.

Wideo jako fundament zaufania w branży wnętrzarskiej – wnioski z projektu KODO

05 · CONCLUSIONS

Video as a foundation of trust

The KODO project confirmed that in the interior design industry, video storytelling is the most effective way to build authority. Translating a complex service into a simple, emotion-based message allowed the brand to effectively reach people seeking professional support, eliminating their fears around the renovation process.

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