Education agency – Canada

EduCanada.pl is a portal created for students planning to continue their education at Canadian secondary schools. It is, without a doubt, a response to the growing interest among Polish students in moving to Canada to continue their studies there.

We began working with EduCanada.pl almost from the very start of the portal's operation. We took over the fanpage, which — although it had been live for several months — had no content published on it. Our task was to develop a strategy and content schedule for Facebook and Instagram, aimed both at students and at their parents.

We designed a visual communication approach on Facebook consistent with the portal's identity, along with an aesthetic post layout on Instagram. As with our other clients, we started our collaboration by developing a communication concept aligned with the goals set by the founders of EduCanada.pl.

In cooperation with the experts at EduCanada.pl, we create content that successively fills the news section. In line with the communication guidelines, we produce content about the schools and the opportunities that open up for students thanks to a change of environment, as well as content about life in Canada and Canadian culture.

Since both the portal and its social media accounts were starting almost from scratch, we run modest ad activity aimed at building the largest possible audience following the portal. Later in our collaboration, we also took over the optimisation of activities in the Google ad network, which enabled us to reach people genuinely interested in attending a high school in Canada.