Real estate marketing built with passion

The developer needed not only an attractive social media presence but, above all, a channel actively supporting the sale of specific projects: Lechonia Apartments, Maya Oasis, Łagodna Apartments and Villas, and Roślinna Apartments. The challenge was maintaining high-quality traffic against rising CPC costs and the changing seasonality of the real estate market.

Our work proved that social media is not just an image-building channel but a real source of traffic:

• High click-through on educational content: How-to posts that generated several hundred clicks from a single publication.
• Effectiveness of video formats: A single Reel promoting Maya Oasis generated over 1,000 sessions on the landing page with a budget of just 100 PLN.
• Reaching the target audience: Thanks to audience optimization and precise targeting, post reach grew by 41% during key campaign moments.

Data analysis confirmed the dominant role of these channels in the client's marketing ecosystem:

• 41,000+ audience – this was the reach of dynamic Reels and animations promoting projects.
• 1,000 sessions from one Reel – a single video promoting Maya Oasis generated over a thousand visits to the website on a budget of just 100 PLN.
• Several hundred clicks per post – guide-style content, such as "Top 5 cities people want to live in," attracted hundreds of unique visits per publication.
• 41% reach growth – precise targeting and audience optimization translated into a significant increase in visibility during key campaign moments.
• 43 Meta Ads campaigns – consistent advertising activity built steady traffic and brand recognition in the region.

Our cooperation showed how essential it is to consistently build a brand's presence on social media. Regular, substantive content and precisely run campaigns translated into measurable results – proving that social media in real estate is not an add-on but a key element of the sales strategy. When the market slows down, the one who is visible wins.