Real estate marketing built with passion
AZ Budownictwo is a developer that bets on modern technology and transparency. Our task was to lead the brand through its marketing journey, focusing on the key investments in its portfolio.
The developer needed not only an attractive social media presence but, above all, a channel actively supporting the sale of specific projects: Lechonia Apartments, Maya Oasis, Łagodna Apartments and Villas, and Roślinna Apartments. The challenge was maintaining high-quality traffic against rising CPC costs and the changing seasonality of the real estate market.
Our strategy was built on building trust through delivering substantive answers to clients' questions and implementing tools that make choosing an apartment easier:
✔️ Expert knowledge: Blog articles addressing real concerns (e.g. "When is the best time to buy an apartment?"), generating hundreds of clicks to the website.
✔️ Video marketing: Dynamic Reels & Animations formats reaching audiences of over 41,000 people.
✔️ Performance & Analytics: Precise audience targeting and ongoing optimization of ad campaigns based on data.
Our work proved that social media is not just an image-building channel but a real source of traffic:
✔️ High click-through on educational content: How-to posts that generated several hundred clicks from a single publication.
✔️ Effectiveness of video formats: A single Reel promoting Maya Oasis generated over 1,000 sessions on the landing page with a budget of just 100 PLN.
✔️ Reaching the target audience: Thanks to audience optimization and precise targeting, post reach grew by 41% during key campaign moments.
Data analysis confirmed the dominant role of these channels in the client's marketing ecosystem:
✔️ 41,000+ audience – this was the reach of dynamic Reels and animations promoting projects.
✔️ 1,000 sessions from one Reel – a single video promoting Maya Oasis generated over a thousand visits to the website on a budget of just 100 PLN.
✔️ Several hundred clicks per post – guide-style content, such as "Top 5 cities people want to live in," attracted hundreds of unique visits per publication.
✔️ 41% reach growth – precise targeting and audience optimization translated into a significant increase in visibility during key campaign moments.
✔️ 43 Meta Ads campaigns – consistent advertising activity built steady traffic and brand recognition in the region.
Our cooperation showed how essential it is to consistently build a brand's presence on social media. Regular, substantive content and precisely run campaigns translated into measurable results – proving that social media in real estate is not an add-on but a key element of the sales strategy. When the market slows down, the one who is visible wins.