PL / EN
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Case study · Fair Packaging

Expansion into foreign markets

Client
Fair Packaging
Collaboration
2022
Scope
Landing PageMulti-language (PL/DE)SEO/CopywritingGoogle AdsLinkedIn Branding
Expansion into foreign markets

Fair Packaging is a producer of polyethylene foam packaging serving leaders in the electronics, automotive, and furniture industries (including Samsung, Dell, IKEA, LG). Our task was to design and implement a dedicated sales landing page, introduce multi-language support (PL/DE), and optimize SEO and copywriting for expansion into the German market.

01 · CHALLENGE

Professionalizing the brand image in B2B export

The main challenge was creating a sales tool capable of meeting the requirements of large international corporations. The brand needed a website that clearly presents advanced production processes (ISO 9001:2015 compliance) and convinces contractors from German and Polish markets to make direct contact.

Fair Packaging – multi-language landing page for the PL and DE markets
02 · STRATEGY

Landing page as a precise lead-generation tool

The strategy was built on three pillars aimed at maximizing conversions (inquiries):

  • Segmentation and Social Proof: Highlighting the logos of global partners and quality certificates, which immediately builds trust with corporate clients.
  • Communicating benefits (UX Writing): Focusing the message on specific problems the product solves – protection against scratches, transport damage, and sea moisture.
  • Multi-language and SEO: Full implementation of content in German (DE) and Polish (PL), along with optimization of ALT attributes for graphics, in order to increase the site's visibility in foreign search engines.
Fair Packaging – communicating product benefits and social proof on the landing page
03 · EXECUTION

Technology and reach supporting sales

The implementation process covered key technical, content, and promotional aspects:

  • WPML implementation: A professional translation management system, enabling smooth switching between markets and proper indexing of content by foreign search engines.
  • Form optimization: Designing an intuitive "Let us help to solve your problem" section, minimizing the contact barrier and collecting key data on potential clients (company name, phone, email).
  • Production personalization: Highlighting the ability to create made-to-order products and maintain stock levels for regular partners.
  • Multi-language Google Ads campaigns (PL / EN / DE): Preparation of a set of Display creative assets, tailored to three language markets.
Fair Packaging – LinkedIn branding for personal profiles and the company page
  • LinkedIn Branding (PL): Developing consistent visual styling for personal profiles and the company page. The professional image of experts on LinkedIn strengthened Social Selling efforts and lent credibility to the brand in the eyes of Polish contractors.
Fair Packaging – Social Selling and strengthening the brand's expert image
04 · CONCLUSIONS

Ready for global partnerships

Thanks to the implementation of a modern landing page, Fair Packaging gained a professional showcase that speaks the language of B2B client benefits. The combination of clear design, certified quality, and multi-language support allowed the brand to compete effectively on the European market and simplify the process of acquiring valuable sales leads.

Fair Packaging – multi-language Google Ads Display campaigns for PL/EN/DE markets
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