KBSR is one of the largest notarial law firms in Poland. Our task was to refresh the branding and professionalise the brand's image so that its visual layer kept pace with the company's dynamic growth and effectively reached both large companies and individual clients.
Despite its established position, KBSR faced the challenge of aligning its visual identity with the company's dynamic growth. The arrival of new, younger partners became the impulse to review whether the existing communication still fit the present day. The main goal was to professionalise the image so the firm could reach out to both large companies and individual clients.
We chose evolution over revolution, based on the following principles:
As part of the project we refreshed the branding and prepared a consistent set of everyday materials:
Thanks to the changes introduced, KBSR gained a consistent and even more professional image. The refreshed company materials not only keep up with the firm's growth but also demystify the role of the notary — from an inaccessible official they become a partner and support for the client.
