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Case study · Polkowice Municipal Office

End-to-end organization and promotion of Startup Weekend Polkowice

Client
Polkowice Municipal Office
Collaboration
2019 - 2020
Scope
BrandingVideoSocial MediaEvent OrganizationPerformance
End-to-end organization and promotion of Startup Weekend Polkowice
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The Polkowice Municipal Office – a local government unit committed to supporting entrepreneurship among young people.

01 · CHALLENGE

Sparking the entrepreneurial spirit at the threshold of adulthood

The main task set before Brandkick was to design and run the first edition of Startup Weekend Polkowice – an event aimed at high school students. The challenge was convincing young people that the world of startups is accessible and worthwhile, and to create an event brand that would be visually attractive while remaining consistent with the municipality's identity.

From the project
02 · STRATEGY

Modern branding and precise recruitment

The strategy was built on creating a professional, "tech" image for the event that would stand out from standard educational initiatives:

  • Visual identity: We created a logo and identity system inspired by the geometry of the region. We combined modernity with local accents, building the event's prestige right from the start.
Startup Weekend Polkowice visual identity – logo inspired by the municipality's coat of arms
  • Recruitment funnel: We designed a clear landing page that not only informed about the agenda but, above all, served as an effective tool for collecting registrations.
Startup Weekend Polkowice landing page – recruitment funnel with the sign-up form
03 · EXECUTION

From concept to final edit

Our role went far beyond standard marketing – we were responsible for the full delivery of the project:

  • Content production: We created promotional spots encouraging participation, and during the event we produced a professional photo and video report (aftermovie), which serves as promotional material for future editions.
  • Organization and logistics: We prepared the substantive side (workshops, contest format, mentor selection) and took care of the operational backbone: from catering to funding the prizes.
  • 360° coordination: We oversaw the smooth running of the event, ensuring a positive experience for participants at every stage.
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Behind the scenes of Startup Weekend Polkowice – photo and video coverage of the workshops
04 · RESULTS

A successful first edition and a foundation

The project was a complete operational and image success:

  • Building a new brandThe Polkowice municipality gained a ready-made event format with a complete visual identity.
  • High engagementWe were able to activate local young people, providing them with practical knowledge of running a business.
  • A lasting digital footprintProfessional video and photo documentation built Polkowice's image as an innovative municipality supporting young talent.
05 · CONCLUSIONS

Event marketing as an educational tool

The Startup Weekend Polkowice case study proves that the key to engaging young people is authenticity and a high quality of visual presentation. By combining branding, video production, and logistics expertise, we created an event that not only taught but also inspired, becoming an important date on the region's educational calendar.

Group photo of Startup Weekend Polkowice participants after the final
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