In house5 min read
Corporate visual identity – why does a brand need more than a good logo?
Our latest collaboration with Mateusz Gębala's studio – Pracownia Gębala, hairdressing industry.
Read about what drives us.
DESIGN7 min read
What was design like before AI? AI in graphic design through the eyes of two designers
One designer is entering the industry now that AI is already standard. The other remembers research that took five hours. A conversation about what artificial intelligence really changed in graphic design — and what it still will not do for a designer.
Content Production4 min read
Do We Know Who We're Talking To?
Working on the spot for a new programme at the University of Law in Wrocław reminded us of the most important rule of good design: before you start creating, you have to listen. On why validating ideas with the audience often matters more than the best idea.
Copywriting5 min read
It Wasn't in the Brief
You get a brief: the goal, target audience, tone of voice. No one warns you that working for a client can change the way you see the world. A story about how writing for TekStylowo changed the way I shop.
In house5 min read
Creativity Is an Interconnected System
Creativity isn't a single spark — it's a system. Questions fuel ideas, ideas fuel the process, and the process fuels the brand. How we build a creative system at Brandkick instead of relying on accidental insight.
DESIGN4 min read
Aesthetics that doesn't shout. How to build trust without words?
For a business owner, aesthetics is a sales tool. For a design student — a field for experimentation. For us at Brandkick? A way to build trust without words.