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DESIGN7 min read7 min

What was design like before AI? AI in graphic design through the eyes of two designers

One designer is entering the industry now that AI is already standard. The other remembers research that took five hours. A conversation about what artificial intelligence really changed in graphic design — and what it still will not do for a designer.

Content Production4 min read4 min

Do We Know Who We're Talking To?

Working on the spot for a new programme at the University of Law in Wrocław reminded us of the most important rule of good design: before you start creating, you have to listen. On why validating ideas with the audience often matters more than the best idea.

Copywriting5 min read5 min

It Wasn't in the Brief

You get a brief: the goal, target audience, tone of voice. No one warns you that working for a client can change the way you see the world. A story about how writing for TekStylowo changed the way I shop.

In house5 min read5 min

Creativity Is an Interconnected System

Creativity isn't a single spark — it's a system. Questions fuel ideas, ideas fuel the process, and the process fuels the brand. How we build a creative system at Brandkick instead of relying on accidental insight.

DESIGN4 min read4 min

Aesthetics that doesn't shout. How to build trust without words?

For a business owner, aesthetics is a sales tool. For a design student — a field for experimentation. For us at Brandkick? A way to build trust without words.

In house5 min read5 min

Silence as an Accidental Element of Strategy

Discover how our marketing agency combines strategy with teaching. Meet Brandkick 2.0 and see how we build brand authority through conscious design.

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