Education agency

Our work with Excellence in Education involved managing the agency's social media and supporting the sales team by reaching a very narrow target group. EiE helps Polish students enrol in the most prestigious boarding schools abroad, so our task was to reach students and parents who were considering — or might be interested in — studying at a boarding school.

In spring 2019, in response to a growing number of enquiries about secondary schools in Canada, EiE's founder launched eduCanada.pl — an agency specialising in helping Polish students enrol in Canadian high schools. On the occasion of last year's visit by a representative of one of the Canadian provinces, we produced a short interview presenting what studying in Canada is like, the scholarships available, and the opportunities that await graduates.

While working with Excellence in Education, we developed a social media strategy designed as an informational profile for parents and students considering studying at a boarding school. As part of the agency's social media activity, we also ran Facebook Ads campaigns aimed at expanding the audience and familiarising them with the agency's services.

We supported social media activity with a blog that introduced the stories of alumni and the specifics of foreign boarding schools.

Before our collaboration began, the agency was already running Google Adwords campaigns. The problem, however, was that despite numerous enquiries generated by the Google campaigns, few of them came from people who were genuinely interested in the service and had the resources to actually use it. Our goal was therefore to reach affluent individuals considering further education for their children at a boarding school in the United Kingdom, Switzerland or Germany.

The strategy we developed increased the number of real enquiries about the company's services. At the same time, we solved the problem of frequent contacts from people who did not fit Excellence in Education's tightly defined target audience.