IDigital & SEO: building the base and authority
Instead of focusing solely on paid traffic, we bet on the fundamentals:
← All projects
Case study · Wyższa Szkoła Prawa we Wrocławiu
360° marketing in the service of education
We have been comprehensively supporting Wyższa Szkoła Prawa (a law university in Wrocław) since 2021. We run 360° marketing for it: website and SEO audits, content marketing, Meta Ads campaigns, video production, branding of company materials and out-of-home advertising (OOH) — connecting the digital world with the brand's physical presence at the key moments of recruitment.
Key figures
- 1,4 mlnReachviews in a single recruitment campaign
- ~3500Trafficusers on the enrolment forms
- 40 000+Interactionslikes, comments, shares
- 0,01 złCost / resultin engagement campaigns
01 · CHALLENGE
Integrated communication in a fragmented world
The main goal of Wyższa Szkoła Prawa in Wrocław was not only to increase the number of enrolments, but above all to reach the candidate — a person looking for their path after finishing secondary school. The challenges we faced:
- A complex decision cyclechoosing a university is a process that takes months. We had to be present at every stage — from the first interest to the final form submission.
- High-intensity seasonalitya recruitment campaign is a "marathon" that starts as early as March and runs until October, requiring constant freshness of messaging.
- Multichannelthe need to combine the digital world (Meta Ads) with the brand's physical presence (OOH) to create a synergy effect.
02 · STRATEGY & EXECUTION
The full spectrum of support
IISocial Media & Performance: a precise recruitment funnel
Our social media activities and Meta Ads campaigns form a system of connected vessels:
- Multi-stage approach: 1) awareness — broad reach with a message about the university's prestige; 2) consideration — driving traffic to specific programmes, e.g. "Management and Law in Business"; 3) remarketing — closing enrolments through reminders about upcoming recruitment deadlines.
- Dynamic creatives: we test dozens of combinations of headlines and graphics so the algorithms serve users the most effective version of the ad.
IIIVideo production: vision, emotion and creative supervision
As a creative team we act as the executive producer — we not only provide ideas but oversee every detail:
- Scripts and concepts: we create scripts for commercials and Reels, making sure they are dynamic and tuned to the language of young people without losing the university's gravitas.
- Supervision of the production: we work with a production house, coordinating filming and editing. As a result, the final material — from graduation coverage to image spots — is technically flawless and consistent with the brand.
- Video-First: we implemented a video-based strategy, which resulted in an enormous rise in engagement (over 8,900% more video views in key periods).
IVBranding & OOH: the brand's physical strength
We made sure the WSP brand reached beyond smartphone screens:
- Company materials: we were responsible for the visual side of banners, posters and printed materials that consistently communicated the university's professional image across the campus.
- Out-of-home advertising (OOH): we developed the graphic design of billboard campaigns. Our designs reached media in strategic points of Wrocław and the surrounding area, building mass recognition at the key moments of recruitment.
03
Key results
- Over 1.4 million viewsduring a single recruitment campaign.
- Nearly 3,500 unique usersdirected straight to the enrolment forms.
- Over 40,000 active interactions(likes, comments, shares).
- A cost per result of PLN 0.01in engagement campaigns — proof of a perfect match between the content and the target group.
04 · CONCLUSIONS
A partnership built on trust
Years of cooperation with Wyższa Szkoła Prawa have proven that 360° marketing is a systemic approach in which SEO supports Ads, video builds emotion, and branding and OOH complete the image of a leader. Thanks to such broad support, WSP not only recruits students but builds a lasting brand on Poland's educational map.
Next projectKBSRProfessionalising a legal brand's imageRead the case study →
Your project
Want similar results for your brand?
More projects