1.6 million views and a new identity for the Mahila brand
Mahila – a Polish fashion brand whose mission was to design clothes supporting women's confidence and comfort.
The Mahila brand was returning to the market after a break, which required not only refreshing its image but, above all, rebuilding the trust of its target audience. The challenge was creating communication that would set this Polish fashion brand apart from a saturated competitive landscape, emphasizing high-quality materials and inclusivity.
We started with a deep analysis of past activity and a competitor audit. On that basis, we developed a Social Media strategy using the AIDA model:
✔️ Building awareness (Attention): We defined a unique brand archetype that became the foundation for all visual and textual content.
✔️ Education and quality (Interest): We focused on showing the details, from fabric selection to the sewing process in Poland, positioning Mahila as a premium brand that's still within reach.
✔️ Relatability (Desire): We created buyer personas, thanks to which the communication became personalized and addressed the real needs of modern women.
We implemented a multi-channel action plan that combined authenticity with aesthetics.
Above all, the client wanted to reach the largest possible audience, gain recognition, and build the image of a women-empowering brand. The profile, especially on Instagram, was meant to be a kind of business card. That's why we initially proposed several visually consistent creative lines, focused on presenting the offer but also building reach and generating engagement. The goals were achieved: our content on Facebook reached 1,086,688 people, and on Instagram 527,597, generating over 7,571 interactions across both channels (partial data). The results came from both organic and paid efforts.
Over time, we added publications reflecting the brand's mission, such as the "Take care" carousels and workout-style video content encouraging physical activity. Both in the feed and in stories, we used various formats aligned with current trends. The Reels we produced reached up to 30,000 views. We were responsible not only for production, but also for publishing the content and moderating messages and comments.
At the client's request, we launched 8 influencer collaborations. The aim was to reach new audiences and expand the photo and video library available for use. We were responsible for proposing creators that matched the brand, contacting them, agreeing on the terms of cooperation, and enforcing them. The content published by influencers drove engagement under posts and an inflow of new followers to the company's fan page. We then used the photos and Reels on the client's profile to enrich the content.
The results of a year of cooperation confirmed the effectiveness of the chosen strategy – we recorded over 1.6 million content views and a steady growth of an engaged community, which built a modern brand image after its return to the market.
Mahila's success proved that in the fashion industry, the key is authenticity and a strategic choice of ambassadors. Combining substantive content about product quality with an emotional message allowed the brand to once again take an important place in customers' wardrobes.